Mondelez International Rus

Agency

Saatchi & Saatchi Russia

Category

Commercial

Jack – a mystic person with character of upturned rock’n’roll star. He hides his face under papier-mâché head and speaks in mysterious verses. He suavely offers consumers to try chewing gum with taste of "randomness".
In order to bring the whole concept to life, we decided to go into a full CG story.

©2025 REVERSI