Dirol “Harmony of taste”

DIROL

"Harmony of taste"

Client

Mondelez International Rus

Agency

Saatchi & Saatchi Russia

Category

Commercial

Dirol has released a bright tropical new product - chewing gum with coconut and strawberry flavour. To highlight this balance of taste to the audience, we showed the contrast between the icy freshness and the sunny brightness of summer beach, where cheerful strawberries romp in the chill of white coconut pulp.